How to Acquire Paying Customers Online without having to face competition using Target Market Social Media

How to Acquire Paying Customers Online without having to face competition using Target Market Social Media – Here’s a path that can work

Because the web is now the new and powerful “word of mouth” knowing how to leverage its many social media aspects to reach and influence the target audiences groups & discussions where your prospects “hang out” is critical for growing business.

Its also how, without any competition, you become the “go to guru” in the right target audiences, get called and acquire paying customers via the web.

I use the following with my clients to help them gain that all important “go to guru” strategic position with genuine prospects and the right target audiences:

While we all want to grow our businesses as painlessly as possible, there is some important homework to be done first in order to see the paths and avenues to take when trying to gain traction for a product, service, and build long term customers so sales can happen.

Look at these key issues in strategic positioning, messaging, understanding your target audiences and actual selling approaches that need to be addressed to get YOU sales: 

• Where is my target audience? Who are they? Where do they “hang out” online?
• What do they care about?
• How do they source?
• Where do they go for industry updates and information and how do you get featured “there”?
• How do I think from the point of view of my target audiences so I can relate and connect?
• What do I specifically “say” that can instantly capture the targeted audiences, prospects so they want to talk
• How do I differentiate myself from the pack so i get called?
• How does my target audience evaluate issues and solutions?
• How can I define my key audiences and position to be of service to each audience so they want what I offer?
• How do I become a featured speaker at events and establish my position as a go to expert?

That reveals where target audiences are, where their “influencers” are and where you should be active via articles, social media, blogs, email, newsletters to create a “go to” national presence and reputation.   

Next, using what you found, apply 2 key sales axioms as the road map for tapping into what you learned, using/leveraging each identified path and for messaging accordingly in each avenue you found that can create calls, buyers, get attention and position you as the go to source:

* Axiom #1: People do things for their reasons, not yours.

* Axiom #2: Imagine the prospect has a sign on his forehead that says “so what?”

These two principles guide the selling process, whether in letters, emails, your web page, blog or in person. If you remember these two axioms, your sales reach outs and what you say in them will come out as grabbers and connectors with issues and concerns that prospects interested buyers have, not as product pitches and then link/position what you “offer” as a way to solve those issues.

Understanding this thinking in target markets and constructing your reach outs based on the 2 sales axioms can get you the desired national presence and reach that you want plus the all important interested “real” prospect that you want.

Neil Licht, Managing Director, HereWeAre  (508)-481-8567

10 Comments (+add yours?)

  1. Jon Haase
    Jul 02, 2015 @ 18:28:51

    Thank Nell great suggestions. I appreciate you pointing me here from Facebook. I’ll put these into play for my own business BHC Portrait Photography – cheers.



    • Neil Licht
      Jul 02, 2015 @ 18:51:26

      John,thanks.I do have a formalized approach to actually do what was discussed in the article I’d enjoy talking with you a bit to learn more about what you do and explore ways in which I can help. 1-508-481-8567 east coast time US.



  2. anthony kenneth auwardt
    Oct 04, 2013 @ 13:24:32

    dear Gentleman and Ladies,
    I do need some help on my rubber product which we manufacture in high volume to be
    promoted in USA and Canada lets talk 817-715-7613



    • Neil Licht, ndlicht
      Oct 04, 2013 @ 13:56:05

      Anthony, thanks for asking for help. I will try to reach you today (friday). If we miss eachother, then Monday. You can reach me at 1-508-481-8567 (East coast US time) if you prefer. Looking Forward to talking with you. Regards, Neil



      • Anthony Auwardt
        Oct 04, 2013 @ 14:04:26

        Thank Mr neil i am looking forward too, i will call you on monday w/regards Anthony auwardt




        • ndlicht
          Oct 04, 2013 @ 14:26:08

          Anthony, thanks. Remember, east coast us time, 10 am onward is best). If you have a time or alt times in mind that works best for you, please rsvp with them. Thanks, Neil

          Neil Licht, Founder, Managing Director-Chief Consultant,

          “HERE WE ARE”

          How to Acquire Paying Customers online w/o competition via target audience specific social media groups & discussions 57 West Main Street, Marlborough, Ma 01752 (508)-481-8567 Cell (508)-341-9563


  3. Neil Licht, ndlicht
    Jul 21, 2013 @ 11:40:24

    edburghard, Thanks. Let me know how you use some of the ideas and if I can be of help, lets talk 1-508-481-8567, USA, east coast time.



  4. edburghard
    Jul 21, 2013 @ 11:27:40

    Neil – Nice piece!



  5. Jeremy Frank
    May 29, 2013 @ 14:01:01

    This is all very good advice



  6. karma wangchuk
    May 09, 2013 @ 16:18:08

    i felt good when i went through the ideas and suggstions about how to capture the mind and interest of the people. and now i am going to implement it into actions.



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